In a David & Goliath-type pitch, our agency joined forces with a marketing partner to go up against two massive advertising agencies and won the bid to create Visa’s first global B2B campaign.

Our campaign deliverables included a manifesto, video, print, digital advertising, and email marketing.

Visa’s post-campaign research found strong lifts in brand perception:

• Increased interest in Visa’s small business offerings and improved perceptions as—
  ‘more than a credit card company’
  ‘is changing how I pay for the better’
  ‘is a brand that cares about consumers.’ 

They also discovered above-norm breakthrough for online videos, and significant lifts in ad recall, especially among younger cohorts.

The campaign won Visa 3 platinum awards for digital advertising.